Zara Culture Jam
2017
Digital photography
Zara is owned by the parent company Inditex, which is the largest fashion retailer in the world by sales, with 34.5 billion Canadian dollars in revenue generated in 2016. In Summer 2016, Inditex’s contract manufacturer Bravo Tekstil shut down a textile factory in Turkey due to the “fraudulent disappearance of the Bravo factory’s owner,” leaving 155 textile workers without pay after they had already made the clothing. By working with this unethical factory owner, Inditex ultimately ended up selling clothes on Zara shelves that were made using unpaid labour.
The workers countered back by going to Zara clothing stores and sewing in tags that explained the unjust behavior of Zara and its parent company Inditex, stating: “I made this item you are going to buy, but didn’t get paid for it.”
Meanwhile, Zara continues their minimalist advertising style, hiring anonymous models and young designers to sell its plethora of nonstop fast fashion products. Zara’s advertisements attempt to sell high fashion styles at an ‘affordable’ cost to the consumer, but at the expense of fair labour practices.
Diver
2015
4 minutes
Video
Beginning with an abstract projection on water whose form is broken by the splash of a human body, Diver pushes, layer-by-layer, through cinematic surfaces. One by one, through a series of visual reveals, the film offers both an engrossingly elusive dimensional depth and a challenge to our preconceptions of viewing and exhibition. Diver awakens, excites and strikes curiosity, expanding cinematic standards of spatial realism with projection and superimposition to shatter each successive image’s illusion of depth.
Appearance in short film Non-Finito (2021)
Official Selection at Moonrise Film Festival (2016)
Audience Choice Award - Experimental Film, Moonrise Film Festival, Wells, Canada (2016)